There has been much discussion recently about removing any brand differentiating elements from cigarette packs. Personally, I feel that this would be a step in the wrong direction – as a smoker and a designer – I feel little affinity to my chosen addiction’s aesthetic appeal, rather I feel more drawn to its gift of nicotine.
I have always believed that it is more fun to do something you are not allowed to do – no one can argue that a stolen cookie always tastes better. I feel that this applies to most things I have encountered. Censorship, age restrictions, banning of books and general panic about the souls of the population at large create free P.R and a desire to see more. Stop hiding things and rather focus on educating people about what they are seeing and doing.
Hiding a logo is not going to make me quit smoking, much in the same way adverts about alcohol related accidents do nothing to stop you from driving drunk when you are in the wrong circumstance. Also – generic packs are easier to counterfeit which will result in higher sales of illegal cigarettes and therefore easier access for people who are not yet of the legal smoking age.
P.S I actually think the generic packs are more attractive than what we see on our shelves at the moment – but that I would imagine is subjective.