I’m sure that if you smoke you have heard of the so-called ‘miracle drug’ Champix (Chantix if you live in the USA and like to be different). It supposedly works very well, apart from the vivid dreams and suicide attempts – and I’m considering trying it myself. The way I understand it (i.e. don’t expect anything scientific) is that it stops your body from “receiving” nicotine, which essentially makes smoking quite a useless endeavor. I’ve heard it does nothing for the craving, apart from the fact that smoking will not satisfy it, and so naturally you have to want to quit in the first place. I’ve met 2 people so far who have been successful and so I am quite curious – I just have to decide if wanting to kill myself is worth quitting – smoking is also suicide I guess, but at least I wont be miserable on the way down. I have a friend who is going to try it – if it works I may give it a shot. I’ll keep you posted.
Also, nice idea for cigarette design (See picture above). Check it out.
Read about Champix here.
P.S. If you don’t like Wikipedia, make something better and stop bitching.
I’ve never been one for artistic integrity – I think if tracing, stealing or cheating makes something effective, then why not? I imagine the above images would make some cringe – being copied from photographs (and possibly traced), however, you can’t deny that the pencil work is amazing.
I must confess – this blog is here largely due to my obsession with Fran Luckin from Ogilvy. I need to get a spot in the Graduate Program so that I can finally work with her. My previous attempts at grabbing her attention have failed (see below), however, I will persist!
The Hi!Fran Campaign marked my desperate attempts to get Fran to notice me – she didn’t (and the cat died – just saying). If you have any information on her whereabouts please let me know.
There has been much discussion recently about removing any brand differentiating elements from cigarette packs. Personally, I feel that this would be a step in the wrong direction – as a smoker and a designer – I feel little affinity to my chosen addiction’s aesthetic appeal, rather I feel more drawn to its gift of nicotine.
I have always believed that it is more fun to do something you are not allowed to do – no one can argue that a stolen cookie always tastes better. I feel that this applies to most things I have encountered. Censorship, age restrictions, banning of books and general panic about the souls of the population at large create free P.R and a desire to see more. Stop hiding things and rather focus on educating people about what they are seeing and doing.
Hiding a logo is not going to make me quit smoking, much in the same way adverts about alcohol related accidents do nothing to stop you from driving drunk when you are in the wrong circumstance. Also – generic packs are easier to counterfeit which will result in higher sales of illegal cigarettes and therefore easier access for people who are not yet of the legal smoking age.
P.S I actually think the generic packs are more attractive than what we see on our shelves at the moment – but that I would imagine is subjective.